Elements and Performance Criteria
- Research and write publications
- Production and deadline requirements, purpose and objectives of the publication are determined.
- Sources of information for stories/publications are identified in accordance with organisational requirements.
- Information is gathered and assessed for newsworthiness and audience appeal and an approach/story angle is determined and approved.
- Content is drafted, refined and redrafted until it meets creative, technical and production requirements.
- Content is submitted for approval and finalised in accordance with organisational requirements.
- Prepare speeches
- Information is gathered and assessed for relevance to the topic and the audience.
- Ideas and concepts are developed logically and articulated clearly.
- Speech notes are prepared using language that captures the voice of the intended speaker, and allows the message to be delivered clearly and authoritatively.
- Potential questions are identified and possible answers prepared in accordance with the content and government policy directions.
- Speech notes are submitted for review/approval, re-drafted as required, and finalised in accordance with required timeframes.
- Report on complex/ controversial issues
- Output format, purpose, audience and deadline/s are determined in accordance with organisational procedures.
- Source material is analysed for political, social or economic issues relevant to the organisation.
- Cultural context of the information is identified and taken account of in interpretation.
- Stereotypes, bias, prejudice and motive are recognised.
- Key issues are identified, fact is separated from opinion and underlying values and beliefs are explored.
- Information is synthesised and documents are prepared and submitted in accordance with organisational requirements, legislation, policy and procedures.
- Provide editorial services
- Others are assisted with the preparation of written materials to maintain the writing style and standards for organisational publications.
- The purpose, intent and specialist vocabulary of materials prepared by others are reviewed with the writer/s and are edited to conform with organisational style and the target audience .
- Materials are proofed, returned and/or submitted for approval and publication in accordance with organisational policy, procedures and required timelines.